Facebook Page – How to feature your post or event!

PARC is so excited to unveil our official The Explore South River Project facebook page!

Looking to get your post or event featured on the page?  It’s easy – check out our primer.


This style guide was compiled from some in-depth research into social media best practices with the goal of providing some ideas, tips and tricks to all of South River’s small businesses to help make each and every one of your Facebook posts stand-out from the crowd.

1. Show your personality, ask questions and always try to use images:

Make sure your organization or company’s personality shine through in each one of your posts. Engage followers by asking questions (think fill-in-the-blanks type of questions) and remember that a picture is worth 1,000 words. Use images wherever you can.

2. Connection, conversations, and a behind-the-scenes look are sure to get heads turning:

Let your followers get to know YOU, not just your business or products. Share photos of employees or customers, quirky stories, 10 fun facts about yourself…that kind of thing. And, if you are sharing an infographic or quote, don’t just post it – share what you think or feel about it while keeping your target market in mind.

3. Remember the KISS principle – “Keep It Simple, Sweetheart” (Don’t worry, we know the original saying, but no one likes to be called names!)

When in doubt – specific, succinct and simple is a surefire path to success. Facebook’s news feed algorithm ties organic reach to how much fan engagement your posts get. So the more likes, shares & comments you get on your posts, the more fans will see your future posts – which means you wanna get people clicking. That means you gotta get fans clicking! And to get fans clicking, your posts need to be short, simple & clickable.

4. Variety is key – put different content buckets to use:

People don’t follow business social media accounts simply to be sold to, they follow you because of your mission, vision, voice, what you stand for, and to be first in line for the occasional deal. Posting interesting content from a wide variety of categories or “content buckets” is a proven winning strategy. We don’t need to reinvent the wheel as there is a ton of info out there available, but here are a couple ideas to consider to get you started adding some balance to your Facebook page: entertaining posts, inspirational posts, educational posts and the occasional promotional post.

Job Posting: Media Producer for the Explore South River Project

PARC Association Job Posting

Job Title: Explore South River Media Producer

Media production and distribution specialist will plan, produce, shoot, edit and distribute audio and/or video for on-demand distribution on the Internet.

This posting is a Canada Summer Job, to give a young adult (30 years and under) an opportunity to expand their video production resume over the nine week employment period.

Position: 9 weeks of work (30 hours per week) starting June 2020.

Rate: $24/hr


  • Meet with local story tellers to learn about the 12 location based stories displayed in the region as part of the Explore South River Project.
  • Review extended research supporting each of the stories.
  • Identify a story-telling theme or voice that will consistent across all stories.
  • Create a narrative flow that creates a compelling story.
  • Record and edit interviews with regional storytellers who can bring the stories to life.
  • Record, edit and produce audio and/or video segments that will be accessible on social media and on handheld devices by visiting 12 location based interpretive signs in the region.
  • Post media online. Produce internet content (photos, text, audio, video) and make it available online so visitors can delve deeper into the regional stories at 12 locations.
  • If possible geotag the media so it becomes accessible when visitors are at specific locations relevant to each multimedia story.
  • Produce online media with South River businesses and add this media to the online map listings produced as part of the Explore South River project.
  • Distribute video through existing and emerging media channels,
  • Promoting media with online social media.

How to apply:

Send your cover letter & resume to Media@ExploreSouthRiver.ca