PARC is so excited to unveil our official The Explore South River Project facebook page!
Looking to get your post or event featured on the page? It’s easy – check out our primer.
RECOMMENDED STYLE GUIDE
This style guide was compiled from some in-depth research into social media best practices with the goal of providing some ideas, tips and tricks to all of South River’s small businesses to help make each and every one of your Facebook posts stand-out from the crowd.
1. Show your personality, ask questions and always try to use images:
Make sure your organization or company’s personality shine through in each one of your posts. Engage followers by asking questions (think fill-in-the-blanks type of questions) and remember that a picture is worth 1,000 words. Use images wherever you can.
2. Connection, conversations, and a behind-the-scenes look are sure to get heads turning:
Let your followers get to know YOU, not just your business or products. Share photos of employees or customers, quirky stories, 10 fun facts about yourself…that kind of thing. And, if you are sharing an infographic or quote, don’t just post it – share what you think or feel about it while keeping your target market in mind.
3. Remember the KISS principle – “Keep It Simple, Sweetheart” (Don’t worry, we know the original saying, but no one likes to be called names!)
When in doubt – specific, succinct and simple is a surefire path to success. Facebook’s news feed algorithm ties organic reach to how much fan engagement your posts get. So the more likes, shares & comments you get on your posts, the more fans will see your future posts – which means you wanna get people clicking. That means you gotta get fans clicking! And to get fans clicking, your posts need to be short, simple & clickable.
4. Variety is key – put different content buckets to use:
People don’t follow business social media accounts simply to be sold to, they follow you because of your mission, vision, voice, what you stand for, and to be first in line for the occasional deal. Posting interesting content from a wide variety of categories or “content buckets” is a proven winning strategy. We don’t need to reinvent the wheel as there is a ton of info out there available, but here are a couple ideas to consider to get you started adding some balance to your Facebook page: entertaining posts, inspirational posts, educational posts and the occasional promotional post.